The short version
AnchorThis does not collect personal data. Version 1.0 has no account, advertising, analytics, tracking, or app-operated cloud sync. The app does not sell or share your information.
Information you create
You may save item names, descriptions of physical locations, transcripts, search history, optional photos, room scans, and spatial markers. This information is stored locally in the AnchorThis app container on your device and is used only to provide features you request.
Speech and on-device intelligence
When you start voice capture, Apple Speech transcribes your words on your device. AnchorThis uses the transcript to save or find a memory. Microphone audio is processed for the active capture and is not stored by AnchorThis. When available, Apple’s on-device language model may help interpret a memory; rule-based local processing is used as a fallback.
Photos and room scans
Photos you choose and RoomPlan scans you create remain on your device. AnchorThis stores them with iOS file protection and marks these media files as excluded from cloud backup. Room scanning uses Apple’s camera and LiDAR frameworks only after you choose to begin a scan.
Permissions
- Microphone and Speech Recognition: to transcribe a memory or a question you choose to speak.
- Camera: to take an optional item photo or create an optional RoomPlan scan.
- Live Activities: to show the state of a Quick Anchor recording you initiate.
You can change permissions at any time in iOS Settings. Core typed search and existing memories remain available without microphone or camera permission.
Backups and transfers
AnchorThis does not operate cloud storage or sync in version 1.0. Apple may include some app data in an encrypted device backup according to your iOS and iCloud settings. AnchorThis does not control or access those backups. There is currently no AnchorThis account-based restore or device-to-device sync service.
Retention and deletion
Memories remain on your device until you edit or delete them. You can delete individual items, photos, anchors, and room scans in the app. Deleting AnchorThis from your iPhone removes its local app container, subject to any device backups managed by Apple.
Children
AnchorThis does not knowingly collect information from anyone, including children. The app has no account system, advertising, or tracking.
Changes
If a future version adds an optional online service, we will update this policy and the App Store privacy disclosure before that service is released. The effective date above identifies the current policy.
Contact
For privacy questions, email privacy@menloparklab.com. For product help, visit AnchorThis Support.